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Potato board initiates consumer study

Aug. 10, 2011, Charlottetown – In an effort to better understand today’s
potato consumer, the Prince Edward Island Potato Board has embarked
upon a market study through an online survey.

Aug. 10, 2011, Charlottetown – In an effort to better understand today’s potato consumer, the Prince Edward Island Potato Board has embarked upon a market study through an online survey.

The Potato Board has been working on an in-depth consumer and branding study with Ipsos-Reid researchers to build on the work done by the board, and gain an understanding of today’s changing potato-purchasing consumer through information collection.

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