Excitement building for Canada’s Agriculture Day
January 18, 2018 By Farm Credit Canada
January 18, 2018, Regina, Sask – Canadians are once again gearing up to celebrate their pride and passion for an industry that puts food on tables across this country and around the world every day.
Canada’s Agriculture Day will be held on Feb. 13 this year, marking the second annual celebration of the sector of the economy that employs one in eight Canadians – from farmers and their suppliers to food processors and retailers.
“It’s a time to showcase all of the amazing things happening in Canadian agriculture and help consumers see the connection to where their food comes from and the people who produce it,” said Candace Hill, manager of Agriculture More Than Ever, one of the driving forces behind Canada’s Agriculture Day.
The first-ever Canada’s Agriculture Day on Feb. 16, 2017 inspired hundreds of events across the country, opened doors to food conversations through social media and showcased the industry to young people who attended a day-long, event in Ottawa, alongside industry and political leaders.
“Canadian agriculture is an innovative, vibrant and forward-thinking industry, which plays a significant role in our economy,” said Lawrence MacAulay, minister of Agriculture and Agri-Food Canada.
“As Canadians, we can be proud that we produce among the safest, high-quality food for our country and the world,” MacAulay said. “Canada’s agriculture and agri-food sector contributes over $110 billion to our economy and Canada’s Agriculture Day is an excellent opportunity to take stock of our success and celebrate.”
This year’s celebration promises even more events, social media conversations and will once again feature a roster of dynamic speakers in Ottawa geared to building a better understanding and appreciation of the industry, as well as inspiring young people to consider the career opportunities in agriculture and agri-food.
Bob McDonald, best-selling author and host of CBC’s Quirks and Quarks, will be one of the Ottawa event’s keynote speakers. He is able to provide meaning behind some of the more complex scientific issues we face on this planet.
“The future of agriculture depends on attracting youth, so we especially want to appeal to young people who are not always aware of the wide range of career opportunities in agriculture,” Hill said. “It’s all about celebrating this dynamic and growing industry while engaging in fun, respectful and informative dialogue.”
The key to successful Canada’s Agriculture Day starts with the participation of farmers, according to Crystal Mackay, president of the Canadian Centre for Food Integrity. Their most recent survey showed Canadians consider farmers among the most credible sources of information when it comes to making informed decisions about their food.
“Farmers and the entire food system have a great story to tell which helps earn consumer trust and confidence in food,” Mackay said. “Consumers want to know more, and Canada’s Agriculture Day is a great way to start the conversation in person and on social media.”
Hill said to watch for events and activities happening in communities across Canada, including those sponsored by industry associations, businesses and Agriculture More Than Ever partners.
Individuals can also participate by making a meal for your family with all Canadian foods, snapping a farm or food photo and sharing it on social media using hashtags like #CdnAgDay and #FarmLife, or by giving back to their community by volunteering at the local food bank or soup kitchen.
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