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BASF Canada Ag Solutions announces new leadership

October 3, 2023  By Fruit & Vegetable

On Sept. 29, BASF Canada announced Oleta (Leta) LaRush will assume responsibility for BASF Canada Agricultural Solutions as of Nov. 1. In this role, LaRush will lead Canadian operations and the Canadian leadership team for the agriculture division at BASF, and will join the North American leadership team. She will also continue to serve as a member of the BASF Canada board of directors.

Photo courtesy of BASF Canada.

“Leta has spent numerous years working within BASF Canada and Agricultural Solutions, both in Canada and Australia, and her customer focus and passion for agriculture makes her an excellent fit for the role,” said Paul Rea, senior vice-president, BASF Agricultural Solutions North America, in a press release.

“One of the reasons I love the agricultural industry is because it’s a people industry,” LaRush said. “Stewarding the continued evolution of a holistic customer experience to support the success of our farmer customers and retail channel partners will be a key focus.”


For more information about the BASF Canada Agricultural Solutions team and portfolio, visit

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