Fruit & Vegetable Magazine

Features Fruit Production
What exactly does produce close to home mean?


August 19, 2010
By Fruit & Vegetable

Topics

NEWS HIGHLIGHT

What exactly does produce close to home mean?

After years of steering shopping carts through the
gleaming – but impersonal – aisles of major grocery stores, a growing
number of consumers looking for fresh, locally grown produce are
turning to farmers’ markets to fill their fridges.

August 19, 2010 – After years of steering shopping carts through the gleaming – but impersonal – aisles of major grocery stores, a growing number of consumers looking for fresh, locally grown produce are turning to farmers’ markets to fill their fridges.

The country’s biggest food retailers – with Loblaw Cos. Ltd. leading the charge – have taken notice. They’re starting to launch marketing campaigns and in-store promotions to tell consumers they don’t need to hit up a market to get local produce because it’s available in their stores.

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