June 21, 2011, Guelph,
Ont – OnTrace Agri-Food Traceability announced its official launch of the
OnTrace Verified Network (OVN).
Designed for use by
businesses of any size, OnTrace’s new traceability service is an online
inter-party network that enables business partners along the food chain to work
together to share key information as well as verify food product claims.
“OnTrace launches the
OnTrace Verified Network (OVN), with the objective of providing an affordable, inter-party
traceability tool that works with multiple business partners and any size
company,” said Brian Sterling, CEO of OnTrace. “We understood from the outset
the importance of having broad appeal and we've listened to the early users in
an effort to get it right. We are now ready for new members and we hope they
provide us with their feedback as we can continue to improve the OVN.”
As part of the official
launch, OnTrace welcomes their first corporate member, New Life Mills, a
Canadian-owned manufacturer of livestock feed and a producer of eggs, chickens
and turkeys that is headquartered in Hanover, Ont.
“We are excited by the
potential benefits of the OnTrace Verified Network,” said Ryan Kreager, manager
of corporate risk and compliance for New Life Mills. “Initially we plan to use
it to speed our response time in bio-security concerns or foreign animal
disease situations involving our partner locations. With the OVN we can quickly
map an affected area and then reroute our trucks to mitigate potential risks to
our customers' businesses as well as our own.”
In its simplest terms,
the OnTrace Verified Network is an online service that gives members the
- Trace it – keep track of
critical product and animal movements and link partners into their own secure,
accessible business networks.
- Simplify it – easily
communicate to and get feedback directly from partners and consumers.
- Verify it – verify the
source of products, which will boost brand equity and customer loyalty.
OnTrace is currently seeking
and encouraging agri-food businesses that are interested in participating in
the network as early adopters. As an early adopter these innovators will have
the opportunity to provide insight and design ideas into the development of the
network. Strength in numbers will make the OVN an efficient, economical service
that provides the reliable and secure exchange of information between business
Print this page