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Frito Lay celebrates potato farmer

May 9, 2011  By Financial Post


potatoes03May 9, 2011 – Frito Lay
Canada has launched a new campaign celebrating the Canadian potato farmer.

May 9, 2011 – Frito Lay
Canada
has launched a new campaign celebrating the Canadian potato farmer.

potatoes03 
  

The campaign consists of
national and regional commercials featuring different farmers, regional
in-store point-of-sale materials, and a new feature at www.lays.ca, allowing
those who enter a code on their chip bag to find out where the potatoes used to
make their chips were grown.

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