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Federal government launching new initiative to promote mental wellbeing among producers in Canada

Minister of agriculture and agri-food Lawrence MacAulay has announced the launch of the new $3 million Producer Mental Wellbeing Initiative (PMWI), delivered by Agriculture and Agri-Food Canada in partnership with the Privy Council Office’s Impact Canada.

This three-year initiative aims to bring forward collaborative solutions that use creative, data-based approaches to help improve the wellbeing of producers, reduce the stigma around mental health in agriculture, raise awareness and offer the support producers need, the government reported in a press statement.

The initiative will use a three-stage approach to move innovators through the process of proposing, developing and implementing their solutions.

At each stage, a jury, made up of subject matter experts, will recommend which solutions move to the next stage and receive funding.

Two grand prize winners will ultimately receive up to $500,000 each to scale their solutions, grow their impact and increase the potential to support the wellbeing of more producers across the country, the government said in a media release.

The PMWI is now open for application intake until June 3 at 2 pm EDT.

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