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CPMA launches virtual Fresh Week in April

February 16, 2021  By Fruit & Vegetable

The Canadian Produce Marketing Association (CPMA) has opened registration for their spring 2021 event, Fresh Week. This free event, running from April 12 to 16, is said to be designed with the entire supply chain in mind.

After the 2020 CPMA Conference and Trade Show was cancelled as a safety precaution early on in the COVID-19 pandemic, CPMA shifted their 2020 Fall Harvest event with the Canadian Horticultural Council online. As such, this will be their second entirely virtual event.

Fresh Week will officially kick off on April 13 with a live keynote address from Laurent Duvernay-Tardif, Quebec-born professional football player and Super Bowl champion. Throughout the week, attendees will be able to access the online platform and attend both live and on-demand sessions, including speeches from industry leaders, business development opportunities, and social and educational events across multiple streams.


“This year’s event focuses on bringing the fresh produce industry members together,” said Colin Chapdelaine, chair of the 2021 CPMA Convention and Trade Show organizing committee, in a press release. “We pivoted our in-person Trade Show to virtual to provide members of our industry with an opportunity to reconnect, be inspired and enhance their skills to grow their businesses.”

To learn more about Fresh Week and register today, visit

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