Fruit & Vegetable Magazine

Features Fruit Production
BC Tree Fruits turns 75


July 27, 2011
By Fruit & Vegetable

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bctreefruit75July 25, 2011, Kelowna,
BC – Apples, cherries, peaches, and many other fruits grown in the Okanagan are
blowing out their candles as BC Tree Fruits celebrates a milestone birthday.

July 25, 2011, Kelowna,
BC – Apples, cherries, peaches, and many other fruits grown in the Okanagan are
blowing out their candles as BC Tree Fruits celebrates a milestone birthday.

Seventy-five years ago,
on July 21, 1936, a group of dedicated farmers came together with a goal to
provide the finest tree fruits worldwide. From that first planted seed grew a
co-operative of 800 producers that continues today.

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The BC Tree Fruits name
and iconic leaf logo are a welcome and familiar sight, synonymous with the
finest tree fruits to be found on and from the earth. More than just trademark
apples, BC Tree Fruits are celebrating the other fruits they produce annually
including: pears, cherries, apricots, nectarines, peaches, and prune plums.
Each piece of fruit with the trademark leaf logo on it signifies it was grown
under BC Tree Fruits strict quality control that has been implemented through
the generations of local farmers.

“We’re proud to be a
leader supplying fresh delicious BC Tree Fruits products throughout Western
Canada and thank our loyal consumers for their growing support over the past 75
years,” stated Rick Austin director of sales and marketing for BC Tree Fruits.

To celebrate the
anniversary, BC Tree Fruits will be hosting a reception in the Okanagan
orchard’s back door amongst growers, supporters, families, politicians and
media. The event will be hosted in conjunction with the Kelowna Museum and held
at the Laurel Packinghouse on August 4th, 2011. The Kelowna Museum will have a
photo exhibit showcasing BC Tree Fruits and the growers throughout the decades.

BC Tree Fruits will be
celebrating the 75th anniversary for the 2011-2012 tree fruit production and
harvest seasons. Additional events for the public and industry in particular
during the anticipated apple harvest and apple month in February will be taking
place.


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