Fruit & Vegetable Magazine

Features Marketing Production
Workshop with Pete Luckett


January 24, 2017
By Ontario Farm Fresh Marketing Association

Topics

January 24, 2017, Niagara Falls, Ont – Enjoy a lively day chock-full of ideas and insights on mentoring, merchandising and marketing from one of Canada’s leading retail & farm market experts.

The Ontario Farm Fresh Marketing Association (OFFMA) is hosting a workshop with farm marketer Pete Luckett Feb. 21 at the Marriott Gateway to the Falls, Niagara Falls, Ont. The “farminar” will run from 9:30 a.m. to 3 p.m.

Participants will leave armed and dangerous with loads of insights to try out in their operation. Customers won’t know what hit them! (But they’ll be loving it!) The day will conclude with an interactive “up close and personal” chat with Pete, where particpamnts can ask questions or discuss those managing, merchandising or marketing perils that keep them up at night.

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Topics to be covered in the workshop:

  • Building a Team: excellence is customer service can only begin with a satisfied and motivated team
  • Merchandising: 70 per cent of all purchases are made on impulse and powerful merchandising is the best method to capitalize on this opportunity.
  • Marketing: Whether your operation is roadside, retail, café or a combination of it all, you’ve got to create excitement and energy – every day.

OFFMA will also be holding its annual Ontario Farm Fresh Excellence Awards Banquet on Feb. 21 starting at 6 p.m. at the Marriott Gateway to the Falls. Enjoy a relaxing evening and meal with farm friends, take part in the silent auction, and celebrate the successes of the direct farm marketing industry.

For more information or to order tickets for the workshop and/or banquet, call 905-841-9278.