Fruit & Vegetable Magazine

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Winemakers target genders with grapes of math


January 2, 2017
By Wall Street Journal

Topics

January 2, 2017, Sydney, Australia – When Constellation Brands Inc. rolled out a new wine range recently, it relied on a strategy that doesn’t always mix well with consumers: gender-based marketing.

The website for the Callie Collection, named after the California coast where the wine grapes are grown, shows four women in a backyard, spreading a picnic blanket on the grass near a pool. READ MORE

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