Features Production Research
When A is for apple and H is for hype

March 12, 2010 By Globe and Mail

March 9, 2010 – The Red
Prince apple was launched with the kind of fanfare usually reserved for the red
carpet.

These days, an apple is no
longer an apple. In the highly competitive global food industry, each new
variety is a brand backed by years of research and heaps of money that growers
hope will translate into a hit apple, rather than a fruit ignored by shoppers.

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