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Vineland Welcomes Dr. Howard Moskowitz to the Science Advisory Committee


July 30, 2009
By Fruit & Vegetable

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July 30, 2009, Vineland – Vineland Research and Innovation Centre, an
independent, not-for-profit corporation established to create a
world-class centre for horticultural science and innovation, recently
announced the appointment of Dr. Howard Moskowitz to its Science
Advisory Committee.

July 30, 2009, Vineland – Vineland Research and Innovation Centre, an independent, not-for-profit corporation established to create a world-class centre for horticultural science and innovation, recently announced the appointment of Dr. Howard Moskowitz to its Science Advisory Committee.

"Dr. Moskowitz brings a wealth of experience and knowledge surrounding market research and consumerism that supports Vineland's efforts to do consumer driven innovation in horticulture," said Dr. Jim Brandle, C.E.O., Vineland Research and Innovation Centre. "His track record of published works concerning innovation and new trend analysis is unprecedented."

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As a member of the Vineland's Science Advisory Committee, Dr. Moskowitz will provide strategic and expert advice, reflecting on the emerging trends and opportunities relevant to Vineland's vision.

Dr. Moskowitz is the CEO of i-Novation Inc., as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981. He was co-founder of the international journal Chemical Senses and Flavor, now Chemical Senses. His research and technological developments have led to concept and package optimization (IdeaMap(R), MessageMap(R) for pharma), integrated and accelerated development (DesignLab(R)), and the globalization of concept development for companies (IdeaMap.Net(R)).

Dr. Moskowitz's most recent work involves Mind Genomics(TM), the sequencing of the 'genome of the consumer mind', on which he publishes and lectures widely.

Dr. Moskowitz graduated from Queens College with degrees in mathematics and psychology and then earned a Ph.D. in experimental psychology from Harvard University. Dr. Moskowitz has written and edited over 20 books, as well as, published upwards of 400 conference papers, refereed articles and book chapters. Dr. Moskowitz is the recipient of numerous awards, including the Parlin Award from the American Marketing Association.

In 2006, Dr. Moskowitz received the first Research Innovation Award by the Advertising Research Foundation and was inducted into the Hall of Fame of New York's Market Research Council.