June 16, 2017, Bradford, Ont. - After watching greenhouse tomatoes and creamer potatoes move from commodity to cool thanks to great flavor and marketing, Quinton Woods thinks carrots are next.
“Everyone sees carrots as the cheap option on the shelf and retailers love promoting them,” said Woods, sales manager for Gwillimdale Farms in Bradford, Ontario, which has just completed a company-wide rebranding.
“Last summer’s consumer research told us that shoppers aren’t concerned about price,” he said, “but they do want their carrots to be sweet, clean and crisp.”
Gwillimdale’s new bag plays up the carrots’ attributes, he said.
“Consumers don’t want traditional carrots,” Woods said. “With all the different nationalities in Toronto in particular, there’s more pressure every year for new offerings in the category.”
Gwillimdale is one of several Ontario farms growing Nantes carrots, which have gained popularity, especially at farmers markets. READ MORE
Nantes carrots growing in popularity
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