Fruit & Vegetable Magazine

Features Fruit Production
UC Davis postharvest center gets new look


June 29, 2011
By University of California - Davis

Topics

June 29, 2011, Davis, CA
– The specialists and staff at the University of California – Davis Postharvest
Technology Center have introduced a fresh, new look.

June 29, 2011, Davis, CA
– The specialists and staff at the University of California – Davis Postharvest
Technology Center
have introduced a fresh, new look. 

The center has
officially changed its name to the Postharvest Technology Center and have
launched a newly redesigned website and updated logo. In addition to a new
look, staff is proud to announce that the Postharvest Technology Center is now
recognized as an official center of the UC Davis College of Agricultural and
Environmental Sciences
, in addition to their ongoing affiliation with the
Department of Plant Sciences.

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While the center has
introduced a fresh look, it has maintained the features that have made the
center the “go to” site for postharvest information and training, including an
outstanding team of experts, and great information. Visitors are encouraged to
peruse its educational offerings under the Education & Workshops tab on the
home page. The courses have been very popular and highly subscribed for
more than 30 years.

Where a difference is
really noticeable is in the center’s newly redesigned website, which features
easier navigation and accessibility, more photographs, and a wider format. With
the Postharvest Technology Center’s website receiving three million hits a
year, staff wanted to maintain familiar navigation; so regular users should
find all their old favorites in no time. With a Postharvest library of more
than 1800 publications and an updated search feature, users are sure to find
the information they are looking for quickly.

One of the most popular
features of the website, Produce Facts, includes recommendations for
maintaining postharvest quality of individual commodities. Produce Fact Sheets,
as they are now called, are available in English, Spanish, French and Arabic,
and are accessible with two easy clicks from the home page. The related photo
album is available on from the first page of each of the 142 commodities.

The website offers easy
navigation to two social media features: a link to the postharvest blog and an
opportunity to follow the center on Twitter.

Whether a seasoned user
or new to the center’s website, visitors are encouraged to explore the site and
its wealth of information. Comments are always welcome, using the handy link on
the left navigation bar.