Fruit & Vegetable Magazine

Features Marketing Production
Two B.C. operations win NAFDMA awards

March 13, 2013  By Marg Land

March 12, 2013, Southampton, MA – Two on-farm markets in British Columbia were among several operations receiving honours at the North American Farmers’ Direct Marketing Association’s (NAFDMA) 2013 Celebrate Excellence Contest.

Lepp Farm Market of Abbotsford, B.C. won for Best Web Site and Cranberry Meadows Country Market from Pitt Meadows, B.C., won for Best Idea Video.

Member farms and businesses submitted items to be selected as the best in each of six different categories. Prior to the convention, the full membership voted to determine the top three in each category. New this year, the preliminary round winners were presented during the Hungry for Ideas Breakfast held the first day of the NAFDMA annual conference, creating an interactive learning experience. Each entry was presented, and then attendees voted on the best using electronic voting keypads.

The Celebrate Excellence contest categories change over time to include timely trends in general marketing as well as farm direct marketing and agritourism events on the farm. The Celebrate Excellence Program is based on three NAFDMA objectives to stimulate learning, celebrate excellence, and advance best practices. All entries are available for members of the association to view throughout the year as examples they can emulate to improve their own marketing endeavors.

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