Fruit & Vegetable Magazine

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Twisted fruit, vegetables get new lease on life

July 22, 2014  ByMarg Land


July 22, 2014 – You’ve all seen them – those weird-looking carrots and potatoes; those bizarre-looking apples and pears, those warped eggplants and zucchinis.

In most large-scale packing facilities, they get tossed on the compost pile, just for being – well – different.

Not anymore. In a campaign aimed at reducing food waste, French supermarket chain Intermarché launched the Inglorious Fruits&Vegetables. The advertising campaign – comprised of a film, print, poster and radio campaign – celebrates the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.

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Give it a watch and be surprised.

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