Fruit & Vegetable Magazine

Features Marketing Production
Twisted fruit, vegetables get new lease on life

July 22, 2014  By Marg Land

July 22, 2014 – You’ve all seen them – those weird-looking carrots and potatoes; those bizarre-looking apples and pears, those warped eggplants and zucchinis.

In most large-scale packing facilities, they get tossed on the compost pile, just for being – well – different.

Not anymore. In a campaign aimed at reducing food waste, French supermarket chain Intermarché launched the Inglorious Fruits&Vegetables. The advertising campaign – comprised of a film, print, poster and radio campaign – celebrates the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.


Give it a watch and be surprised.

//” frameborder=”0″ allowfullscreen>” frameborder=”0″ allowfullscreen>

Print this page


Stories continue below