Fruit & Vegetable Magazine

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The smaller the better on potato bag sizes


July 16, 2014
By The Packer

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July 16, 2014 – Bagged fresh potatoes under four pounds are seeing sales up 17.8 per cent from a year ago. In the past 10 years, sales have gone up 112 per cent, according to data from AC Nielson Fresh Facts.

Growth of smaller bagged potatoes stems from two factors, said John Pope of Houston-based MountainKing Potatoes, in a press release. First, family sizes are continuing to shrink. Second, online recipe availability has led shoppers to plan a meal at a time, instead of purchasing for several meals. Consumers average 2.2 shopping trips per week, which is the most in 10 years. READ MORE

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