Specialty Production
July 31, 2017, Milton, Ont. - It’s no secret — the lavender plant provides a bouquet of benefits. The fields are stunning, the blooms aromatic, and it has proven itself to be a versatile remedy for centuries, with oils rich in health benefits.

So it’s really no surprise that the prized plant isn’t so bad for agri-tourism too.

With about 40,000 plants, Terre Bleu Lavender Farm near Milton in Halton Region is now the largest lavender farm in Ontario. Their vast fragrant fields, handmade natural products, and charming open-air events bring heaps of visitors out year after year. And they’re only getting busier. (On some weekends now, they even reach capacity.) READ MORE 
Published in Profiles
July 13, 2017, P.E.I. - This year’s Canadian acreage of J.R. Simplot’s genetically engineered Innate potato will be “very small” to non-existent, according to a company spokesperson.

Kerwin Bradley, director of commercial innovation for Simplot, says the company’s marketing strategy for new varieties is based on customer polls and identification of marketing channels. “We don’t plant potatoes, or give seed to growers, until we know that there is a place for them to sell them, so how quickly that develops depends on how quickly we develop routes to market for those potatoes,” he says.

“That way we ensure we keep the risk really low for everybody, especially the growers.”

The company has been talking to major Canadian retailers to “check the pulse” of their interest in the new potato, says Doug Cole, Simpot’s director of marketing and communications.

First generation lines of the Innate potato, which boast lower bruising and acrylamide, were approved by Health Canada and the Canadian Food Inspection Agency last spring. Second generation lines, which have late blight resistance and lower sugar levels for improved processing, have already been approved in the U.S., and Canadian approvals are expected later this year. READ MORE
Published in Vegetables
July 7, 2017, Mississauga, Ont. – Canada’s food and beverage processing industry is an important driver of economic growth in Canada. The Government of Canada continues to support the innovation and competitiveness of the food and beverage sector, so that it can create better job opportunities for Canadians and add value to our agricultural sector.

Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga–Malton, Navdeep Bains and the Minister of Agriculture and Agri-Food, Lawrence MacAulay, announced today an investment of up to $6.3 million to the Greenhouse Juice Company to invest in new-to-Canada, cold pasteurization technologies to help increase the shelf life of its organic juices, while maintaining the nutrition and freshness of its products.

“Our food and beverage processing industry must stay on the cutting edge through investments in innovation, to succeed in today’s marketplace. Investments such as this one will help grow Canadian agri-businesses and expand their markets, while strengthening the middle class,” said Lawrence MacAulay, Minister of Agriculture and Agri-Food.

This investment enables Greenhouse Juice to expand into their new Mississauga facility, generating hundreds of job opportunities in the region.

With the facility expansion and the adoption of the cold-pasteurization technology, Greenhouse Juice will purchase significantly more Canadian-grown fruits and vegetables, and produce juice for both Canadian and international markets.

"As a young company on an ambitious mission—to offer widespread, sustainable access to plant-based nutrition of the highest quality—we at Greenhouse could not be more grateful for this opportunity bestowed by Minister MacAulay, the Ministry of Agriculture, and the Government of Canada. The AgriInnovation Program is making it possible for us to integrate innovative technologies from Canada and around the world to create a novel process that will allow us to grow without in any way compromising the quality or sustainability of our products. In so doing we will create hundreds of new jobs; increase the amount of organic, local produce we purchase by 10 fold over the next four years; and follow through on our mission of contributing to a healthier nation,” said Anthony Green, Co-founder and CEO, Greenhouse Juice Co.
Published in Equipment
July 5, 2017, Norfolk, Ont. - Several Ontario potato growers are focusing on organics this year, while the demand for new conventional varieties continues to grow.

Bill Nightingale Jr., president of Nightingale Farms in La Salette, Ontario, has partnered with neighboring grower Aaron Crombez to grow and pack 70 acres of certified organic potatoes under his Norfolk Organics label.

“During our local season, about 80 per cent of Ontario’s organic potatoes come from British Columbia and Prince Edward Island,” Nightingale said.

He plans to start harvesting in July and hopes to have organics until January, or whenever supplies run out.

“It gives us something to do in late fall and winter to put more pallets on the truck,” he said.
Trevor Downey, owner of Shelburne, Ontario-based Downey Potato Farms, an hour north of Toronto, is excited about his new organic farm within Rock Hill Park.

He plans to increase his organic acreage by 25 per cent this year for the Downey Farms Organic and Loblaw’s PC Organic label. READ MORE
Published in Vegetables
June 16, 2017, Bradford, Ont. - After watching greenhouse tomatoes and creamer potatoes move from commodity to cool thanks to great flavor and marketing, Quinton Woods thinks carrots are next.

“Everyone sees carrots as the cheap option on the shelf and retailers love promoting them,” said Woods, sales manager for Gwillimdale Farms in Bradford, Ontario, which has just completed a company-wide rebranding.

“Last summer’s consumer research told us that shoppers aren’t concerned about price,” he said, “but they do want their carrots to be sweet, clean and crisp.”

Gwillimdale’s new bag plays up the carrots’ attributes, he said.

“Consumers don’t want traditional carrots,” Woods said. “With all the different nationalities in Toronto in particular, there’s more pressure every year for new offerings in the category.”

Gwillimdale is one of several Ontario farms growing Nantes carrots, which have gained popularity, especially at farmers markets. READ MORE
Published in Vegetables
June 15, 2017, New Zealand - Potatoes are an integral part of a Kiwi diet, whether mashed up or sliced into chips, but there's always been a very distinct issue with them: they're not particularly healthy.

But now some New Zealand farmers have invented a new kind of potato they claim has 40 percent less carbs.

Farmer Andrew Keeney told Three's The Project that the Lotato, as it's been called, is grown in Pukekohe and Ohakune, and created by cross-breeding other varieties. READ MORE
Published in Vegetables
June 9, 2017, Winnipeg, Man. - Researchers with Agriculture and Agri-Food Canada are setting the stage for what may be a new entry into the Canadian-grown "super" food market.

Lingonberries are already popular in Scandinavian cuisine where they are used in sauces for chicken and pork, as well as in muffins and breads.

Small, tart and slightly sweet, they are native to British Columbia, Manitoba, and Atlantic Canada and have the potential to become a valuable crop for Canadian growers.

The lingonberry is closely related to the blueberry and cranberry, which are also high in anti-oxidants. The benefits of lingonberries and their juice may go even further: preliminary studies in Sweden suggest there is potential to help prevent weight gain, and to help prevent high sugar and cholesterol levels.

But there’s more! New research from Dr. Chris Siow, Research Scientist with Agriculture and Agri-Food Canada and principal investigator with the Canadian Centre for Agri-Food Research in Health and Medicine (CCARM), located at St. Boniface Hospital, is showing that lingonberries may also contribute to healthy kidneys.

Here’s how: during kidney surgery, including transplants, kidneys experience low oxygen, and when oxygen is returned to the organ there can be inflammation and damage. In tests using lab rats Dr. Siow’s research team fed one millilitre (the human-equivalent of one cup) of Manitoba lingonberry juice daily for three weeks to one group and none to another prior to kidney surgery.

The rats that had consumed lingonberry juice had improved kidney function, reduced kidney stress and reduced inflammation following the operation in comparison to those that had none. These results also showed that as the concentration of lingonberry increased, the protective effect also increased.

“Overall, the research data obtained from these studies is very promising and we are encouraged that we may have a commodity that has positive impacts on human health,” said Dr. Siow. “We plan to continue with our studies to validate the early results and look for additional benefits the berry may provide.”

Meanwhile across the country, research on the lingonberry plant itself is taking place. Work with lingonberry production and germplasm enhancement is being done at AAFC’s St. John’s Research and Development Centre (NL) under the leadership of Dr. Samir Debnath. He has been working in collaboration with Dr. Siow.

“Lingonberry will be a potential health-promoting berry crop for Canada” said Dr. Debnath who developed a number of promising hybrids between European and Canadian lingonberries.

Dr. Debnath is also working in collaboration with the Newfoundland and Labrador provincial government and with Newfoundland and Labrador (NL) growers for growing lingonberry hybrids under field conditions.

Drs. Debnath and Siow not only believe that this berry will be beneficial to consumers – especially when studies like his continue to produce positive results – but that lingonberries will also be of interest to growers as they may provide new business opportunities.

Key discoveries:
  • Lingonberries contain more anthocyanins, the pigments that give them their red colour, per gram than most commonly consumed berries (i.e., blueberries, cranberries). It is these compounds that may provide health benefits.
  • Lingonberries are rich in vitamins and minerals.
  • Lingonberries can be found growing wild in the northern regions of Canada. Research shows that the lingonberries grown in Northern Manitoba contain the highest levels of antioxidants.
Published in Research
May 24, 2017 - The International Potato Center (ICP) researchers have been working with NASA to understand how potatoes could be cultivated on Mars through a series of experiments on Earth.

We spoke to CIP sub programme science leader for integrated crop and system research, Jan Kreuze, and NASA Ames geobiologist and researcher, Julio Valdivia–Silva, about their otherworldly project.

Valdivia–Silva says the partnership between CIP and NASA came about through the organisations' mutual interest in growing crops under difficult conditions.

"The initiative came from CIP, with the intention of solving problems around cropping in desert areas as a result of climate change and desertification," Valdivia–Silva explains. "Meanwhile, NASA was interested in the project for the need to grow crops in future human colonies outside Earth."

But why potatoes? Kreuze says this is down to the minimal amount of water potatoes require per kilogram grown compared to other major cereals, as well as their ability to withstand a wide range of environmental conditions, their nutritional value, and their fast growing, high yield nature. READ MORE
Published in Research
April 27, 2017, Summerland, BC – In preparation for the fall 2017 commercial launch of nonbrowning Arctic apples, Okanagan Specialty Fruits (OSF) has added produce industry veteran Jeanette De-Coninck-Hertzler as sales manager and Denise Everett as communications specialist to their team.

De-Coninck-Hertzler brings to OSF more than 30 years of produce sales experience. After obtaining a BSc, with a major in agricultural business management, from California Polytechnic State University, De-Coninck-Hertzler began her career as a sales representative with Frieda’s Inc. in 1985, where she worked for nearly 20 years before joining MCL Distributing, since re-named to 4Earth Farms, as a senior account manager. De-Coninck-Hertzler has since worked in various roles with Shamrock Foods Company, Greengate Fresh LLLP, and Index Fresh, Inc. As sales manager, she will serve as OSF’s sales contact for Arctic apples.

“Jeanette has a proven track record of sales in the produce industry, strong agricultural roots and a passionate personality,” says Jennifer Armen, OSF’s director of business development and marketing. “We look forward to her added experience as we introduce Arctic apples to consumers.”

Denise Everett will join the company on May 8 as the team’s communications specialist. Denise will be leading the company’s media relations, serving as OSF’s primary contact for interviews and executing on the company’s social media strategy. Everett has more than 15 years experience as a communications professional, and began her career in the journalism sector in B.C.

Also in May, OSF will welcome three new members to its research and development team, who will be working to improve additional apple varieties, as well as other tree fruits. Additionally, Jenavive Holmes has joined OSF as an administrative specialist.

OSF is also implementing role changes of current team members to further boost the scope of the team’s activities. Joel Brooks has transitioned from brand manager to brand marketing manager and Jessica Brady has transitioned from marketing and communications specialist to stakeholder outreach and education. In their new positions, Brooks will take a lead role in OSF’s branding, marketing and communications activities, and Brady will focus on outreach and relationship development with key influencer groups and organizations.

“It’s an exciting time for us here at OSF,” says Carter. “With so many strong additions to our team to help bring Arctic apples to eager consumers, we look forward to continued team growth and the introduction of additional wholesome and delicious apple varieties.”
Published in Companies
April 18, 2017, Okanagan Valley, B.C. - A Chardonnay icewine made in B.C.’s Okanagan Valley won the top prize at a prestigious international Chardonnay competition in France.

Summerhill Pyramid Winery’s 2014 Chardonnay Icewine beat 706 wines from 38 countries to take first place at the Chardonnay du Monde competition in Burgundy on March 8 to 10.

Two other wines from Okanagan, the 2016 See ya Later Ranch Chardonnay and McWatters Collection 2014 Chardonnay, won prestigious gold medals at the competition but Summerhill Pyramid Winery’s icewine was the only Canadian wine to finish in the top 10.

The award-winning icewine, which retails at $148 per bottle, has “notes of honey, apricot, and poached pears,” according to the winery. The winery recommends serving it “chilled by itself or with fresh fruit, drizzled over ice cream or in a nice icewine martini.”

Second place in the competition went to a wine from Spain, third place to a South African wine and fourth place to an Austrian wine. Four B.C. wines and two Ontario wines won silver medals. READ MORE
Published in Fruit
April 10, 2017, Scottsdale, AZ – Okanagan Specialty Fruits Inc. (OSF) was honoured with a Fruits & Veggies – More Matters Industry Role Model award at the Produce for Better Health’s annual conference, held last week. This represents the third consecutive year of Fruits & Veggies – More Matters recognition, with OSF’s designation as an industry champion in each of the previous two years. 

Jessica Brady of OSF accepted the award on behalf of the company.

Okanagan Specialty Fruits is proud to be a long-time supporter of Fruits and Veggies – More Matters, and we look forward to continuing this support in years to come,” she said. “OSF has always been committed to promoting produce consumption for all ages, and we look forward to our flagship products, nonbrowning Arctic apples, helping support healthy lifestyles.”

Recipients of the Fruits & Veggies – More Matters Industry Role Model awards are recognized for the ongoing support and promotion of the health based mission and messaging efforts associated with the program.
Published in Companies
March 24, 2017, Kentville, NS – Loblaws recently recognized Pazazz apple with its top honour – selection as a President’s Choice product.

President’s Choice status is only bestowed on produce and other food items that demonstrate truly exceptional quality, taste and great value to customers.

Grown locally in Canada by Van Meekeren Farms, Pazazz is a premium winter apple variety and has been in development in conjunction with Honeybear Brands for more than nine years. A descendent of the crowd-pleasing Honeycrisp, Pazazz has a unique blend of sweet and tart flavours and explosive crunch that has attracted a loyal following of customers in just a few short years on the market.

“Each year there are literally hundreds of candidates for President’s Choice status,” says Mark Boudreau, director of corporate affairs for Loblaws Atlantic. “We consider each very carefully for perfect taste, appearance, premium quality and a uniqueness they offer to our Loblaws customers. Pazazz scored highly across the board and was an easy selection for us to make.”

Available now, Pazazz will be sold in 2lb special President’s Choice branded bags in select Loblaws stores while supplies last.

“This is a huge honour and we’re very excited,” says Michael Van Meekeren, co-owner of Van Meekeren Farms. “Pazazz is a young variety compared to many available today and because it’s a winter variety that peaks in flavour in the winter months, it gives apple lovers something that is very difficult to get at this time of year – a premium apple variety with that just-picked freshness.”
 
Pazazz is harvested in late October but reaches the perfect balance of sweet and tart flavours during the winter months, arriving on Loblaws and other retailer shelves in early January each year. This season the variety has shattered all retail goals and expectations.

For more information about Pazazz or Honeybear Brands visit PazazzApple.com or honeybearbrands.com.
Published in Marketing
Sweet potato consumption is on the rise across the nation and Canadian horticultural growers will soon have the chance to get more of the action.
Published in Research
March 1, 2017, Ottawa, Ont – Total organic agricultural land is increasing in Canada. The Canada Organic Trade Association (COTA)'s latest research has revealed 5,053 certified organic operations in Canada, accounting for 2.43 million acres of land.

"Canada's organic sector continues to rely on the voluntary disclosure of data by certifiers and provincial organizations,” said Tia Loftsgard, COTA's executive director. “In 2016 we finally have universal participation, resulting in the most rigorous production data yet. However, year-over-year change and inconsistencies remain a risk until a national mandatory data system has been implemented."

Key findings:
  • Organic acreage in Canada increased by more than 70,000 acres to 2.43 million acres, or 1.5 per cent, between 2014 and 2015.
  • Organic areas now account for approximately 1.5 per cent of total agricultural land in Canada.
  • While pasture still occupies the largest share of all organic acreage, its proportion has decreased from 65 per cent to 63.8 per cent primarily due to significant increases in vegetable & root crop acreage, as well fruit & nut acreage.
  • In 2015, Canada imported at least $652 million worth of organic products, representing a 37 per cent increase from 2012.
  • There are 5,053 certified organic operations in Canada, over half of which are in Quebec, Saskatchewan and Ontario.
  • Of the certified operations, there are 4,045 primary producers, 618 livestock operations and 1,542 processors, manufacturers and retailers in Canada.
Despite the growth of Canadian organic acreage in recent years, demand for organic is significantly outpacing supply. Organic retail sales in Canada are now worth $4.7 billion annually, a 13.6 per cent growth per year since 2007, while organic production is experiencing much slower growth.

"Our organic agricultural production in Canada cannot keep up with the exponential growth of the demand, this is resulting in an increased reliance on import organics," said Loftsgard. "Our government must introduce incentives to encourage farm operators to transition to certified organic agriculture."

During the three-year transition period to organic, farmers often experience temporary decrease of yield without benefiting from the organic premiums. Programs to support organic transition and its associated financial risk needs to be put in place.
Published in Production
The long, hot summer days of 2016 helped to create one of the best tomato crops Ontario has seen for a long time. Many farmers were faced with a bumper crop. So what can a farmer do with all those extra tomatoes?
Published in Marketing
Silicon (Si) is the second most abundant element in the earth’s crust next to oxygen. It’s a major component of plant tissue and is found in varying concentrations in virtually all living tissue, plants, animals, and humans.
Published in Production
A representative of Enza Fruit Products, the U.S. subsidiary of New Zealand-based Enza/T&G Global, recently shared with B.C. fruit growers his views on club varieties and how they are influencing the market.
Published in Marketing
January 24, 2017, Niagara Falls, Ont – Enjoy a lively day chock-full of ideas and insights on mentoring, merchandising and marketing from one of Canada’s leading retail & farm market experts.

The Ontario Farm Fresh Marketing Association (OFFMA) is hosting a workshop with farm marketer Pete Luckett Feb. 21 at the Marriott Gateway to the Falls, Niagara Falls, Ont. The “farminar” will run from 9:30 a.m. to 3 p.m.

Participants will leave armed and dangerous with loads of insights to try out in their operation. Customers won’t know what hit them! (But they’ll be loving it!) The day will conclude with an interactive “up close and personal” chat with Pete, where particpamnts can ask questions or discuss those managing, merchandising or marketing perils that keep them up at night.

Topics to be covered in the workshop:
  • Building a Team: excellence is customer service can only begin with a satisfied and motivated team
  • Merchandising: 70 per cent of all purchases are made on impulse and powerful merchandising is the best method to capitalize on this opportunity.
  • Marketing: Whether your operation is roadside, retail, café or a combination of it all, you’ve got to create excitement and energy – every day.
OFFMA will also be holding its annual Ontario Farm Fresh Excellence Awards Banquet on Feb. 21 starting at 6 p.m. at the Marriott Gateway to the Falls. Enjoy a relaxing evening and meal with farm friends, take part in the silent auction, and celebrate the successes of the direct farm marketing industry.

For more information or to order tickets for the workshop and/or banquet, call 905-841-9278.
Published in Marketing
When a new crop takes off, it’s not unusual that specialty equipment is designed and commercialized in order to make things easier. In this case, the crop is garlic, and the equipment is a planter and an add-on under-cutter (both pulled behind a tractor), designed and manufactured by Garlic-EEZ of Dundalk, Ont., owned by garlic grower Ken Hunt.
Published in Equipment
January 17, 2017, Edmonton, Alta – The HortSnacks-to-Go 2016-2017 Webinar Series continues on January 30, 2017, at 3 p.m. MT (5 p.m. ET).

“The webinar will feature Rebecca Shortt from the Ontario Ministry of Agriculture, Food, and Rural Affairs,” says Dustin Morton, commercial horticulture specialist, Alberta Agriculture and Forestry (AF). “An expert in irrigation management, Rebecca will discuss scheduling with drip irrigation and how to get the most bang for your buck from your irrigation system.”

There is no charge to attend the webinar. To register, call Dustin Morton at 780-679-1314 or via e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

For more information on the HortSnacks-to-Go Webinar Series, go to AF's horticulture homepage.
Published in Irrigating
Page 1 of 2

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

Latest Events

Potato Variety Demonstration
Thu Aug 24, 2017 @ 1:00PM - 03:00PM
International Strawberry Congress 2017
Wed Sep 06, 2017 @ 8:00AM - 05:00PM
Agri-Tourism & Farm Direct Marketing Bus Tour
Mon Sep 11, 2017 @ 8:00AM - 05:00PM