Syngenta appoints new head of marketing
April 5, 2011 By Syngenta Canada
April 4, 2011 – Syngenta
recently announced that Trevor Heck, a senior member of the Syngenta team, has
been appointed head of marketing for the organization.
Heck will provide leadership for the development and execution of all customer
strategies and campaigns for Syngenta Canada. In this new role, he will be
responsible for every aspect of the Syngenta marketing organization, including
brand management, communications and customer-focused activities.
“Trevor brings a unique
blend of strategic thinking and cross-functional expertise to the head of
marketing role,” said Jay Bradshaw, president of Syngenta Canada. “He has a
well-earned reputation in the industry for adding value to our partnerships and
a passion for our customers. I know that Trevor will prove a strong addition to
the Syngenta leadership team.”
Heck brings experience
to this new role, having held positions within the organization in channel
management, sales and marketing, most recently serving as channel manager for
the Western business region. He also possesses international experience,
working for Syngenta Europe in the United Kingdom focused on regional customer
relationship management and marketing services operations for Europe, Africa
and the Middle East.
Heck began his career in
agricultural marketing in Stoney Creek, Ont., as a marketing analyst. He hails
from Provost, Alberta, and will be based out of Calgary.
“I am very excited about
the future of Syngenta,” said Heck. “Our combination of innovative
technologies, rich pipeline and market focus means that Syngenta is uniquely
positioned to help our farmer customers succeed. I also know that we have the
depth of expertise and talent necessary to take advantage of the opportunities
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