Fruit & Vegetable Magazine

Features Fruit Production
Strawberry lovers have more to cheer about


July 16, 2009
By Marg Land


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valleysunsetJuly 16, 2009, Kentville, NS – A new strawberry variety released by
Agriculture and Agri-Food Canada is extending the berry season.

July 16, 2009, Kentville, NS – A new strawberry variety released by Agriculture and Agri-Food Canada is extending the berry season.

valleysunset 
  

Valley Sunset is the latest strawberry variety from Dr. Andrew Jamieson, fruit breeder at the department’s Atlantic Food and Horticulture Research Centre in Kentville, Nova Scotia.

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Valley Sunset is a sweet, late-season berry the size of a medium egg. It grows until the third and fourth weeks of July, depending on the weather and the region, giving growers at least another week of fresh berries in a marketplace that generates $10 million annually for growers in Atlantic Canada, and $60 million for growers across the country. Valley Sunset also ripens at a time when other remaining berries in the field are getting smaller as their season draws to a close.

Dr. Jamieson is marking his 26th anniversary this year in the pursuit of the perfect strawberry. He and his team have developed eight strawberry varieties since 1983.