Fruit & Vegetable Magazine

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Storefront 2.0: Another step forward for producers of fresh products

July 28, 2009  By Fruit & Vegetable

July 28, 2009 – launches  ‘Storefront 2.0’. As a basic web shop it is the e-business solution for producers of fresh products.

July 28, 2009 – launches  ‘Storefront 2.0’. As a basic web shop it is the e-business solution for producers of fresh products. And it’s simple and free. With this new feature producers of flowers, coffee, eggs, dairy, fish & seafood, fruit & vegetables, meat & poultry, or potatoes can promote their company and goods in a highly effective way. 

The Storefront is available for all members of It is a personal website, where producers make themselves visible to buyers around the globe. Setting it up is easy and takes very little time. Buyers who are looking for new producers, better prices and quality products can now easily find all that; the Storefront empowers users. Online promotion is the first step in e-commerce for producers as it enables them to find new and more business partners.


In February of this year the first version of Storefront was launched during the ‘Fruit Logistica’ trade show in Berlin. During this show, producers of fresh goods created their own Storefront. This was the first time they had been able to show themselves on the internet. Many producers reacted with enthusiasm to this beta version of Storefront. Since Berlin, thousands of Storefronts have been published. This gave great user insights how the Storefront helps to generate new business. User feedback and insight have been used to upgrade the Storefront to the current 2.0 version.

Storefront 2.0 in short:

  • Contact information and company description;
  • Key distributors and their information;
  • Multi-media product catalogue;
  • Current and upcoming offers;
  • Business and company news;
  • Video presentations of your company and facilities;
  • Unique company website name so customers can easily find you. For example:

With their own Storefront, producers can open their online shop and invite all their customers in to take a look. With Storefront they can be found online; this way it serves as a first step in promoting their quality products and makes a real difference in the e-commercialization of the fresh produce industry.

 “What you are doing is what we require. The portal is helping us much as we tune on trading internationally. Now the international market place is on a single computer where we can be viewed by the whole world and sell our products at good prices” says mister Kule Sulaiti Kiwede, director of Rwadipo Coffee in Uganda. is the leading global Internet portal for fresh products. provides market access and trade services to empower both buyers and suppliers in a professional, worldwide community. is a trademark of GET Holding NV, a Dutch company based in Zaandijk, The Netherlands.

For more information and questions, please contact: or via Skype:

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