November 3, 2009 – Now may
be the time for saskatoon berry growers to invest in marketing that will bring
this fruit to the Canadian marketplace.
November 3, 2009 – Now may
be the time for saskatoon berry growers to invest in marketing that will bring
this fruit to the Canadian marketplace.
“This spring, several
saskatoon berry growers came together to start an organization called the
Saskatoon Berry Council of Canada (SBCC),” says Nadine Stielow, SBCC Alberta
director. “The SBCC mandate is to develop a membership of those interested in
the advancement of the Saskatoon berry industry to support a generic marketing
effort.”
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Currently, some research
work has already been completed to form the basis of the marketing effort. The
SBCC is now in a position to present growers and industry suppliers with a
concrete proposal of what will be done, the timelines for it and the proposed
steps necessary to maintain this initiative.
To accomplish this, a
series of meetings are being held in the next few weeks in Alberta,
Saskatchewan, and Manitoba, bringing together the directors of the SBCC, berry
producers and industry stakeholders. The intent is to ensure that the most
effective marketing and promotion campaign benefiting all involved will be
implemented, and to generate enthusiasm and interest to keep growers producing
a marketable crop. Participation in the SBCC is encouraged, and membership can
be paid in advance or at the meetings.
Meetings will be held:
- Regina – November 7, 2009
- Saskatoon – November 8,
2009 - Medicine Hat – November
12, 2009 - Red Deer – November 13,
2009 - Edmonton – November 14,
2009
For more information and
to confirm attendance, contact Nadine Stielow at 780-998-0481, or e-mail
abcountry@albertacom.com.
“We look forward to grower
participation during the process of creating and sustaining an effective
marketing campaign for saskatoon berries in Canada,” says Stielow. “As
directors, we believe that this is essential to the industry and we are very
excited about the possibilities of really being able to grow the industry in
this way.”
Growers are asked to call
their saskatoon berry industry contacts and encourage them to get involved as
well.
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