Marketing
Most on-farm marketers would agree that the seventies were the pinnacle of the pick-your-own (PYO) era. The majority of families at that time had one wage earner and by going to a farm to pick your own fruits and vegetables and preserve them for the winter, families were able to…
According to recent reports from south of the border, two senators from North Dakota are asking their federal government to investigate allegations that Canadian growers are dumping potatoes into the U.S. market. The proof? Over the past few years, there’s been a surge in potato imports from Canada to the…
After a short 5 years in business, the Cloverbelt Food Co-op has changed the face of local food distribution in the Northern region of Ontario.Much of the rural communities in the North are geographically vast, preventing its residents from having access to healthy, fresh and locally-produced products. Cloverbelt, a small…
Hundreds of varieties of fruits and vegetables grow in Ontario each year, but many Ontario residents still face barriers to accessing those foods. Now, an innovative food accessibility program in Guelph is making it easier for its community members to buy fresh produce.The SEED – a community food project that…
The butter tart has risen to celebrity status in the last few years. There are butter tart tours, butter tart trails, but if truth be told, I’m not sure what all the fuss is about. I would take a piece of pie over a butter tart any day of the…
Alberta farms are seeing more opportunities to sell their products directly to consumers, as more people want to know where their food comes from and how it is produced.Alberta Agriculture and Forestry (AF) has been tracking local food demand trends in various direct to consumer market channels, including on-farm retail,…
Creating marketing campaigns for your business that also raise awareness for a social injustice or issue has become more and more commonplace in the last few years.
Storytelling is a valuable skill in today’s society. Showcasing your business or that of a signature farm product with a story is one of the best marketing strategies you can have. Who doesn’t love a great story?
February 12, 2018, Guelph Ont – A not-for-profit food business incubator in Toronto is helping entrepreneurs get their fledgling food companies off the ground. Food Starter offers food prep, processing, packaging and storage facilities to industry entrants at a reduced rate, as well as courses to teach entrepreneurs about key…
I am envious of people who, at least from the outside, look like they have their life together and in order. They have a successful business but are not working 24/7/365 just to pay their bills. They take holidays at least once a year and maybe more often. They seem…
Love for asparagus is growing in the U.S., Canada and Europe, which is music to the ears of those at Asparagus Farmers of Ontario (AFO) and its offshoot seed firm, Fox Seeds.
Life was much simpler growing up during the 1970s and 1980s in rural Ontario. Well, I think it was. The rules were pretty straightforward – don’t steal, don’t lie, be home before dark, etc. You knew what was expected and what would happen if you didn’t meet those expectations.
January 3, 2018, Peterborough, Ont – Several local producers say they're facing expulsion from the Peterborough, Ont., farmers market because of their campaign to increase transparency among fellow vendors, just months after a CBC Marketplace investigation revealed two vendors were not being upfront about the provenance of their fruits and…
November 30, 2017, Ottawa, Ont – The Canada Organic Trade Association recently released its second comprehensive analysis of Canada’s organic market – The Canadian Organic Market: Trends and Opportunities 2017. This in-depth publication provides the most up-to-date overview of the Canadian organic market, combining consumer research with sales and trade…
November 24, 2017, Toronto, Ont – The Ontario Farm Products Marketing Commission recently announced the establishment of a new Berry Growers of Ontario (BGO) marketing board under Ontario Regulation 383/17 (Berries - Plan) of the Farm Products Marketing Act. The new organization will represent Ontario blueberry, raspberry and strawberry growers.…
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