Marketing
Creating marketing campaigns for your business that also raise awareness for a social injustice or issue has become more and more commonplace in the last few years.
Storytelling is a valuable skill in today’s society. Showcasing your business or that of a signature farm product with a story is one of the best marketing strategies you can have. Who doesn’t love a great story?
February 12, 2018, Guelph Ont – A not-for-profit food business incubator in Toronto is helping entrepreneurs get their fledgling food companies off the ground. Food Starter offers food prep, processing, packaging and storage facilities to industry entrants at a reduced rate, as well as courses to teach entrepreneurs about key…
I am envious of people who, at least from the outside, look like they have their life together and in order. They have a successful business but are not working 24/7/365 just to pay their bills. They take holidays at least once a year and maybe more often. They seem…
Love for asparagus is growing in the U.S., Canada and Europe, which is music to the ears of those at Asparagus Farmers of Ontario (AFO) and its offshoot seed firm, Fox Seeds.
Life was much simpler growing up during the 1970s and 1980s in rural Ontario. Well, I think it was. The rules were pretty straightforward – don’t steal, don’t lie, be home before dark, etc. You knew what was expected and what would happen if you didn’t meet those expectations.
January 3, 2018, Peterborough, Ont – Several local producers say they're facing expulsion from the Peterborough, Ont., farmers market because of their campaign to increase transparency among fellow vendors, just months after a CBC Marketplace investigation revealed two vendors were not being upfront about the provenance of their fruits and…
November 30, 2017, Ottawa, Ont – The Canada Organic Trade Association recently released its second comprehensive analysis of Canada’s organic market – The Canadian Organic Market: Trends and Opportunities 2017. This in-depth publication provides the most up-to-date overview of the Canadian organic market, combining consumer research with sales and trade…
November 24, 2017, Toronto, Ont – The Ontario Farm Products Marketing Commission recently announced the establishment of a new Berry Growers of Ontario (BGO) marketing board under Ontario Regulation 383/17 (Berries - Plan) of the Farm Products Marketing Act. The new organization will represent Ontario blueberry, raspberry and strawberry growers.…
If I were giving out awards to businesses that offer an exceptional tourism experience, I would present one to the Guinness Storehouse in Dublin, Ireland.
October 26, 2017, Gainesville, FL – Consumers are confused between foods labeled as “organic” and “non-genetically modified,” according to a new study led by a University of Florida professor. In fact, researchers found that some consumers view the two labels as synonymous. When U.S. Congress approved the National Bioengineered Food…
October 11, 2017, Edmonton, Alta – Essentials of Selling Local Food takes place from 8 a.m. to 4 p.m. on October 24, 2017, at the Wildwood Recreation Complex in Wildwood, Alta. “This one-day workshop is for people interested in learning more about selling food direct to consumers and potentially transitioning…
October 3,2017, Guelph, Ont – Ontario farmers who are thinking about growing a non-traditional crop have a valuable new tool to assess whether it’s a profitable idea. Making a Case for Growing New Crops is an online learning resource recently developed by the Agri-Food Management Institute (AMI) to help farmers…
October 3, 2017, Edmonton, Alta – Alberta seed potato companies are invited to participate in a market development mission to Thailand from November 19-27, 2017. The mission will include stops in Bangkok, Chiang Rai and Chiang Mai, Thailand to meet with importers, distributors and potential customers as well as touring…
September 11, 2017, Guelph, Ont – Ontario’s newest fruit crop, the Cold Snap pear, has gone from zero to zoom in record time and is now available through five major retail grocery chains. It’s a great grassroots success story that checks all the boxes giving Canadian growers an exciting new…
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