Marketing
Last year, I had the pleasure of working with Denis Cauvier as he facilitated a workshop I was co-ordinating for Ontario Farm Fresh. He was professional, practical and enthusiastic about his Human Resource workshop.
The last several years have seen a tremendous boost in the popularity and availability of Ontario craft ciders. Craft cider currently represents around 12 per cent of cider sales in Ontario, so there is room for more growth.
Surpassing the attendance and participation of all past Montreal shows, more than 300 companies exhibited on the trade show floor including 143 international exhibitors and 39 first time exhibitors.
New apple varieties have been popping up for years in hopes of becoming the next Ambrosia. But, how do new varieties gain traction in the market? And, how much of their success depends on consumer preference?  
Farmers are the most innovative people I know. If there is money to be made, they will consider it, try it, personalize it and sell it.
You may have noticed a shift in the last few years from people buying gifts and products, to people who are looking for a special experience for themselves and their families.
The average Canadian family can expect to spend $411 more on food in 2019, bringing their total yearly grocery bill to $12,157 due to more expensive fruit and vegetables, according to Canada’s Food Price Report.
Most on-farm marketers would agree that the seventies were the pinnacle of the pick-your-own (PYO) era. The majority of families at that time had one wage earner and by going to a farm to pick your own fruits and vegetables and preserve them for the winter, families were able to…
According to recent reports from south of the border, two senators from North Dakota are asking their federal government to investigate allegations that Canadian growers are dumping potatoes into the U.S. market. The proof? Over the past few years, there’s been a surge in potato imports from Canada to the…
After a short 5 years in business, the Cloverbelt Food Co-op has changed the face of local food distribution in the Northern region of Ontario.Much of the rural communities in the North are geographically vast, preventing its residents from having access to healthy, fresh and locally-produced products. Cloverbelt, a small…
Hundreds of varieties of fruits and vegetables grow in Ontario each year, but many Ontario residents still face barriers to accessing those foods. Now, an innovative food accessibility program in Guelph is making it easier for its community members to buy fresh produce.The SEED – a community food project that…
The butter tart has risen to celebrity status in the last few years. There are butter tart tours, butter tart trails, but if truth be told, I’m not sure what all the fuss is about. I would take a piece of pie over a butter tart any day of the…
Alberta farms are seeing more opportunities to sell their products directly to consumers, as more people want to know where their food comes from and how it is produced.Alberta Agriculture and Forestry (AF) has been tracking local food demand trends in various direct to consumer market channels, including on-farm retail,…
Creating marketing campaigns for your business that also raise awareness for a social injustice or issue has become more and more commonplace in the last few years.
Storytelling is a valuable skill in today’s society. Showcasing your business or that of a signature farm product with a story is one of the best marketing strategies you can have. Who doesn’t love a great story?
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