Pick Your Own video series is launched
August 25, 2017, Aurora, Ont. – The Ontario Farm Fresh Marketing Association (OFFMA) has launched its new PYO video series. PYO has been an option that farmers have been offering for decades. PYO has been experiencing a resurgence in popularity as more and more people want to connect with their food and understand how it is grown. Thus, it is more attractive than ever for consumers to visit farms and pick their own fruits and vegetables.
The videos can be found on the Ontario Farm Fresh website:
Apple season will be starting shortly and it would be beneficial for consumers to review the short video before they head out to their favourite apple farm. PYO guidelines are presented in a friendly, interesting manner to ensure that consumers have a safe and enjoyable experience on the farm. Upon viewing the video they will be better prepared knowing what to expect from their farm visit.
OFFMA is a voluntary membership based organization that works with farmers who market directly to the consumer. OFFMA’s mission is to provide knowledge and leadership to help grow the farm fresh experience.