Features Organic production
PIC: Diversified production

Organic food consumption and production continue to surge. Consumers are hungry for more organic offerings of their favourite foods. In 2020, Canadians spent $6.9 billion on organic foods, a 3.2 per cent capture of the total market sales in Canada, according to data from the Canadian Organic Trade Association. That number is also up from $5.4 billion in 2017.

Other consumer preference research has indicated that the younger the buyer, the more likely the demand for organic is, which may represent a market for organic potato growers in Canada. And while the idea is relatively new for many, there are farmers out there already taking advantage of the niche marketing opportunity. |READ MORE