Fruit & Vegetable Magazine

Features Organic production
PIC: Diversified production

September 7, 2021  By Trevor Bacque, courtesy of Potatoes in Canada

Wayne Kroeker, CEO of Kroeker Farms in Winkler, Man., cautions farmers who may want to get into growing organic potatoes to do their homework and truly understand all angles of the specified production. Photo courtesy of Kroeker Farms.

Organic food consumption and production continue to surge. Consumers are hungry for more organic offerings of their favourite foods. In 2020, Canadians spent $6.9 billion on organic foods, a 3.2 per cent capture of the total market sales in Canada, according to data from the Canadian Organic Trade Association. That number is also up from $5.4 billion in 2017.

Other consumer preference research has indicated that the younger the buyer, the more likely the demand for organic is, which may represent a market for organic potato growers in Canada. And while the idea is relatively new for many, there are farmers out there already taking advantage of the niche marketing opportunity. |READ MORE

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