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Petition to bring ‘ugly’ produce to Sobeys reaches 12K signatures

May 5, 2017, Vancouver, B.C. – It turns out at least 11,500 Canadians would happily buy fruit and vegetables that may look unappetizing if it means reducing food waste and saving money.

A new petition on Change.org is calling on Canadian food retailer Sobeys and its subsidiaries, such as Safeway and FreshCo, to adopt an “ugly” produce line.

According to the page, about 20 per cent of all produce in Canada is thrown away before it reaches grocery stores “mostly due to cosmetic standards from large grocers.”

That includes fruit or vegetables that are bruised or have an unusual colour or shape. READ MORE