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Ottawa getting ready to launch multimillion-dollar ‘Buy Canadian’ food campaign

The federal government is getting ready to roll out a five-year, multimillion-dollar ad campaign this summer in the hope that teaching the public how Canadian farms operate and what their standards are will get more people to “buy Canadian.”

According to a contract notice posted on Monday morning, Agriculture Canada is looking for a marketing firm to help it launch a “social marketing campaign to better connect Canadians with, and instil pride in, Canada’s food system and its agriculture, food and seafood products.” | READ MORE