Nine self-guided adventures await with launch of 2017 Brewery Discovery Routes
June 22, 2017 By Greenbelt Fund
June 22, 2017, Toronto, Ont. – Building on two years of success, Brewery Discovery Routes are back, with four new itineraries to explore and hundreds of stops along the way.
Nearly doubling in size since 2016, Brewery Discovery Routes combine craft beer and cider with local food and stunning natural beauty on itineraries travelling through the countryside, small towns and big cities.
Itineraries include the Windsor Essex Barrels Bottles & Brews route and the Saints and Sinners route in south Georgian Bay, which feature Ontario’s Prohibition history.
Taps, Tastes & Trails in the Guelph area includes Canada’s oldest independently-owned microbrewery, and Rural Routes & Dirty Boots in Durham region mixes craft beverages with artisanal sweets to offer beer butter tarts, beer brittle and cider doughnuts.
All itineraries can be found at www.brewerydiscoveryroutes.ca and 250,000 printed maps are being distributed across the GTA.
Brewery Discovery Routes are a successful partnership between the Greenbelt Fund, Ontario Craft Brewers, Ontario Craft Cider Association, Ontario Beverage Network, Feast On, and regional tourism offices throughout Ontario. The routes encourage Ontarians to choose more local, more often, supporting Ontario’s $36B agricultural sector and the burgeoning craft beverage industry.
“Last summer we were a brand new company, in a small town tucked away between Toronto and cottage country. The Brewery Discovery Routes literally put us on the map and brought thousands of new visitors to our door – many of whom went on to discover Uxbridge’s shops, restaurants and trails,” said Joanne Richter, owner of The Second Wedge Brewing Co., on the Rural Routes and Dirty Boots route.
“Brewery Discovery Routes are the very best in curated culinary itineraries, taking Ontarians through cities, towns and rural countryside with stops for delicious food and drink along the way,” said Burkhard Mausberg, CEO of the Friends of the Greenbelt Foundation and Greenbelt Fund. “The stops on the routes make very clear the difference local makes, offering true taste of place and one of a kind travel experiences here in Ontario.”
Participants are encouraged to share photos of their experience on Instagram or Twitter using #BrewRoutes17 to be automatically entered in a draw to win a gourmet weekend for two on a Brewery Discovery adventure, a dinner for two at Langdon’s Hall or brewery tours for 10 at select breweries.
While sampling is part of any brewery tour, participants are reminded to drink responsibly and establish a designated driver if touring the Discovery Routes by car. Most breweries, cideries and distilleries have bottle shops on site so visitors can take their favourite craft beverage home to enjoy.
For further information: Contact for Greenbelt Fund: Fran Pairaudeau, Project Manager, Brewery Discovery Routes, 647-331-9464, email@example.com
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