B.C. cherry farm's production set to increase due to Chinese demand

Produce Report
January 16, 2019
By Produce Report
Chinese buyers have developed a taste for Canadian cherries and Sutherland SA Produce in British Columbia looks to be in prime position to benefit from this.

China has emerged as the most important market for Sutherland cherries – between 50 to 70 per cent of Sutherland’s total production is sold to China, with Chinese wholesale markets and e-commerce companies its two main buyers.

For the last two years, the company has been focused on increasing its supply to online sellers, as oversupply in Chinese wholesale markets have driven down prices and have made online e-commerce a much more attractive sales channel. Sutherland supplies a number of Chinese buyers such as FruitDay, Yiguo, Win-Chain (Alibaba), and JD.com, and enjoyed a large influx of new buyers from China this past season.

Following recent tariffs between China and the United States, Chinese buyers have flocked to Canada and Canadian cherries, many of whom had never purchased Canadian cherries before.

To meet this massively increased demand, Sutherland is planning to have more orchards online in the coming season and will be shifting a large portion of its domestic fruit production to supply for Asian markets. | For more information, CLICK HERE.

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.