August 18, 2015, Edmonton, Alta – Alberta Agriculture and Forestry (AF) has released a new factsheet on pricing when moving from farmers market to retail sales.
“You have been selling your product at a farmers market and have earned a loyal following, says Kathy Bosse new venture specialist, AF. “Your customers are enthusiastic, and you think your product could do well in a larger market. Moving beyond the farmers’ market to a retail setting can be a natural next step in the evolution of your product.”
The Pricing: Moving from Farmers' Market to Retail Sales factsheet explores three issues to consider in evaluating a move from a farmers market to retail:
- Do you really want to grow bigger?
- What are your retail options and how do these affect your costs and pricing?
- How do you calculate costs and ensure profitability for your product?