Fruit & Vegetable Magazine

Features Marketing Production
How marketers are making produce cool for kids


October 21, 2013
By Advertising Age

Topics

October 21, 2013 – Kid-friendly characters like Spider-Man and Mickey Mouse are increasingly popping up on fruits and veggies as part of a move by marketers to make healthier foods cool through packaging gimmicks and tie-ins with children’s media properties such as Disney and Nickelodeon, which have been under pressure to sever ties with unhealthy candy and snack brands.

Sales of Disney-branded fruits and vegetables have tripled over the past year, with more than 3.1 billion servings sold in North America since 2006, Disney Consumer Products recently announced. There is growing anecdotal evidence that the tactic of marketing fruits and veggies like fun snacks is taking hold. READ MORE

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