On Nov. 11, Chris Bittle, parliamentary secretary to the minister of Canadian heritage, and Vance Badawey, parliamentary secretary to the minister of Indigenous services, announced an investment of up to $990,866 to Wine Growers Canada on behalf of agriculture minister Marie-Claude Bibeau. The project will help increase domestic and export sales of Canadian-made wine through targeted awareness and training initiatives.
This investment, under the AgriMarketing Program, will support Wine Growers Canada to further develop markets in North America, Europe and Asia, and increase awareness of and trust in Canadian-made wine to protect, maintain and enhance market access for Canadian wine producers.
“Wineries are an important part of Canada’s rural communities,” Bittle said. “This investment will help increase exports and awareness of Canadian wine, supporting local jobs and businesses, and contributing to the strength of the nation’s economy.”
The Canadian wine industry has over 800 winery establishments nationwide. While the wine industry continues to grow across the country, it is not immune to challenges, including climate change, labour shortages and supply chain issues.
To help licensed Canadian wineries as they adapt to ongoing and emerging challenges that impact financial resilience and competitiveness of the wine industry, the Government of Canada also launched the two-year, up to $166-million Wine Sector Support Program to provide wineries with short-term financial support.
Increasing access to international markets helps wine producers continue to be a significant contributor to the Canadian economy and grow in all areas of the value chain, from grape growing to retail sales to tourism.
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