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Funding to increase awareness for B.C. potatoes
January 28, 2013 By Press Release
Jan. 28, 2013, Victoria, BC – As part of the British Columbia government’s Buy Local program, the B.C. Certified Seed Potato Growers Association is receiving $5,000 to develop promotional materials that will help raise awareness about the value of buying B.C. certified seed potatoes.
The material will be used at trade shows and for website development, including social media tools and a mobile application.
The project will connect seed purchasers and producers through a web-based, market-exchange tool and improve access for B.C. consumers to potatoes grown from B.C. certified potato seeds.
“This project promotes the benefits of B.C. certified seed and the role the B.C. seed potato industry plays in the production of quality seed,” said Bill Zylmans, chair of the BC Potato and Vegetable Growers’ Association.
The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.
Building the local market for B.C. foods is a key commitment of government’s Agrifoods Strategy, a component of the B.C. Jobs Plan, to lead the agrifoods sector growth into a $14-billion-a-year industry by 2017.
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