New tech increases value of cranberries, market share

Agriculture and Agri-Food Canada
October 13, 2017
By Agriculture and Agri-Food Canada
New tech increases value of cranberries, market share
Fruit d'Or
October 13, 2017, Plessisville, Que – A Quebec-based organic cranberry processor is now ready to expand production and boost exports, thanks to an investment from the federal government.

The investment, announced Oct. 13, has helped Fruit d’Or commission a new plant just as Canadian food processors are taking advantage of new market opportunities under the Comprehensive Economic and Trade Agreement (CETA) with the European Union, which took effect September 21. Since then, Fruit d’Or has sold around 635,000 pounds of dry fruits in Europe.

The federal government helped build the new plant, and buy and commission new equipment and technologies, thanks to more than $9.3 million in funding under the AgriInnovation Program of the Growing Forward 2 Agreement.

Agriculture and Agri‑Food Canada’s support through the AgriInnovation Program and interest-free financing is very important for Fruit d’Or,” said Martin Le Moine, president and CEO of the company. “Fruit d’Or has invested more than $50 million in its new Plessisville plant over the past two years. Because of this support, Fruit d’Or has an ultra-modern facility, equipped with innovations that enable it to provide its clients in more than 50 countries with innovative products that showcase Quebec cranberries and berries.”

Fruit d'Or produces cranberry juice and dried fruits to meet the growing demand of consumers around the world. As a result of this project, the company has increased its processing capacity by eight million pounds of traditional cranberries and 15 million pounds of organic cranberries over three years.

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