Fruit & Vegetable Magazine

News
From The Editor: November 2019

An inside scoop


November 7, 2019
By Jennifer Paige

The fruit and vegetable industry in Canada is highly diverse. Growers produce over 120 different crop varieties on approximately 14,237 farms across the country. The growing season in Canada is also pretty quick and dirty. That is a whole lot of action to pack into just a few months.

Over the course of the summer, Fruit and Vegetable (F&V) magazine teamed up with BASF Canada to launch a video contest. This was a new initiative for us. The idea was to invite growers and industry members from across the country to capture and submit production-focused video clips. We wanted the inside scoop on all of the hard work that takes place in our short growing season to produce the annual bounty of fruits and veggies.

As the submissions began rolling in, it was clear to see that Canadian growers work hard and take a lot of pride in what they do and the products they produce.

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Now, with the submission period over, F&V is excited to share the great videos that we’ve collected. With the help of our digital team, we have posted all of the contest videos to: WhatsgrowingCanada.com.

What all takes place inside a cherry sorting facility? What is the process of growing a peach? How are cherries harvested? How does the local grower get her sweet corn to market? Visit WhatsgrowingCanada.com to see all the action and even take flight and get a bird’s eye view of an Ontario apple orchard.

Visit the site, check out all the great videos, and help us select the What’s Growing Canada contest winner. That’s right, we want you to vote on your favourite video. The video that ends up with the most votes by Dec. 6 will be named the winner of the grand prize – two tickets to the 2020 Ontario Fruit and Vegetable Convention and $500.

On another note, in this issue of F&V you may notice a new addition to the content. Our editorial team has partnered up with the Organic Council of Ontario (OCO) to bring you the Organic Perspectives column, which can be found on page 16.

Throughout 2020, OCO will be co-ordinating a number of different organic fruit and vegetable experts to contribute to this column.

“Roughly two-thirds of Canadians are purchasing organic products weekly, and there is growing demand for local organic fruits and vegetables,” says Carolyn Young, OCO executive director. “The OCO represents organic producers and businesses in Ontario and is excited to partner with F&V to bring you the latest innovations in organic produce. This column will feature organic producers, marketers and experts from across Ontario and Canada to speak to each edition’s theme.”  

In the inaugural column, Emma Geldart, communications officer with the Organic Agriculture Centre of Canada provides insight into the current research being conducted through the Organic Science Cluster program.

We look forward to continuing our partnership with OCO as we strive to bring our readers the most up-to-date information and research outcomes across all sectors of this highly diverse industry.


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