March 23, 2012, Richmond, BC – British Columbia cranberry producers are benefiting from a $218,500 investment in research to test new cranberry varieties and provide growers the information they need to increase their productivity and profitability.
The investment will help the B.C. Cranberry Marketing Commission (BCCMC) select the most promising new cranberry varieties for B.C. conditions, and determine the best growing mediums and horticultural practices for each new, higher-yielding cranberry variety. Much of this research will be conducted at the newly established Cranberry Research Centre in Delta, B.C.
“Cranberry farmers deeply appreciate this support and the recognition of the importance of our facility,” said Todd May, commissioner of the BCCMC. “This acknowledgement further reinforces the dedication and financial commitment of our farming families toward the future of the cranberry industry in British Columbia.”
The BCCMC has been a part of the province’s cranberry farming since 1965. The commission regulates the transportation, processing, packing, storage, and marketing of cranberries grown in B.C. It also supports the industry by providing production research, grower education, and promotional activities for domestic and foreign markets.
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