Fruit & Vegetable Magazine

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Farm honoured for outstanding web site

April 25, 2008  ByMarg Land


Apr. 25, 2008 – Whittamore’s Farm,
located near Markham, Ont., won the North American Direct Farm
Marketing Association’s 2008 Outstanding Web Site award.

Apr. 25, 2008 – Whittamore’s Farm , located near Markham, Ont., won the North American Direct Farm Marketing Association’s 2008 Outstanding Web Site award.

Farm direct marketers from throughout North America submitted their web site URLs in a bid to see whose would be named Outstanding Web Site. The contest was one of the annual members’ choice contests held by NAFDMA.

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The contest is held every year in conjunction with NAFDMA’s annual conference. This year the conference was held in Wisconsin Dells, Wis., in February 2008. All voting took place before the conference.

NAFDMA members submitted their web sites, and a consumer panel of judges helped narrow down the entries to the top five. The judges were asked to use some basic criteria:

Does the web site work properly?
Is it engaging and appealing to you?
Would you go to their farm or markets?

After the top five were selected, NAFDMA members were invited to vote for their favorite site.

The Whittamore family has owned the farm since 1804. They have been market gardening for more than 80 years. In the late 1950s and early 1960s, Evelyn and Gilbert Whittamore established a small pick-your-own strawberry and raspberry operation. During the next 50 years, the Whittamores expanded their variety of crops, and today their sons run one of the largest pick-your-own and farm market operations in Ontario. The Whittamores welcome nearly 200,000 customers a year on their 220- acre farm.

Whittamore’s Farm opens for the season on May 9. The farm market will feature asparagus, rhubarb and a unique selection of garden decor, garden plants, and mixed hanging baskets.

The farm’s web site can be viewed at: http://www.whittamoresfarm.com .


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