eWinery Solutions, ShipItHomeUSA holding seminar
June 6, 2013 By Press release
The event is being held at the Niagara College Culinary Institute in Niagara-on-the-Lake from 3:00 p.m. to 4:30 p.m.
“It is frustrating for both the tourist who wants to buy wine, and the winery who wants to ship wine to Americans,” says Ron Scharman, president of eWinery Solutions in Napa Valley. “Unfortunately, U.S. import laws make it difficult and expensive to ship wine to the U.S. With over 250,000 U.S. tourists visiting Ontario wine regions each year, wineries are losing a lot of potential business. Along with our affiliate – ShipItHomeUSA – we’ve developed a program for wineries to sell more wine to U.S. tourists and create lifelong, loyal customers.”
During the seminar, Scharman will share his insights on how to maximize tasting room and online sales. Barry Gilbert, managing director of ShipItHomeUSA, will discuss the company’s solution for capturing ongoing sales for U.S. wine tourists, and their success in other countries.
eWinery Solutions encourages managers responsible for direct-to-consumer sales channels, wine club managers, tasting room managers, retail and hospitality managers, boutique winery owners and general managers, winery marketing managers, and winery sales managers to attend.
“Tourists travel hundreds or thousands of miles to taste the wines of Ontario,” says Gilbert. “They fall in love with their experience and want to savour it and share it at home. Unfortunately, this can be cost-prohibitive for buyers and logistically awkward for wineries. With this seminar, we hope to show that ShipItHomeUSA is a great solution to increase sales for wineries and their importers, and to build a loyal customer base that comes back time and again to purchase.”
This is a free seminar. Those interested in attending can register at http://shiptousseminar.eventbrite.ca or call 416-778-6015 for more information.
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