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Direct marketing featured at Alberta Farm Fresh School

February 19, 2015  By Alberta Agriculture & Rural Development

February 18, 2015, Edmonton, Alta – The annual Alberta Farm Fresh School has been running for more than 25 years and features sessions geared to learning about direct market production and marketing, as well as connecting with producer peers and experts.

Rob Spencer, commercial horticulture specialist at the Alberta Ag-Info Centre in Stettler, adds that this year’s edition is set for February 26-27, 2015 at the Pomeroy Inn & Suites in Olds on the Olds College campus.

“Take in a session on the ins and outs of value-adding and connecting with restaurants with unique products,” he says. “Come and learn about government program options, working with the media, being more efficient in your farm operation and learn about food safety from leading experts.”


In addition to the specific sessions, the school features a trade show, as well as a full social evening (including food) on the first evening (Thursday), featuring a visit and presentations of awards by the Honourable Verlyn Olson, Minister of Agriculture and Rural Development. The annual general meeting of the Alberta Farm Fresh Producers Association will be held at noon on Thursday.

For more information and to register, go to

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