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Diamond Estates breaks ground on tasting facility

October 19, 2016  By Press release

October 19, 2016, Niagara-on-the-Lake, Ont – Diamond Estates Wines & Spirits Inc. recently held a groundbreaking ceremony for their new retail and wine tasting facility in Niagara-on-the-Lake, Ont.

“We are very excited to officially kick-off this next wave of growth for the winery,” said Murray Souter, president and CEO of Diamond Estates. “We are thrilled to see our vision of a state-of-the-art tasting facility come to life. Our brands are amongst the most popular VQA wines in Ontario and our exciting new space will hopefully become an equally popular destination for our customers where we can continue to share our knowledge, expertise and love of wine with our guests in an inviting place.”

Lord Mayor Pat Darte acknowledged, and lauded, the growth of Diamond Estates Wines and the new facility.


Diamond Estates Wines success is important to our community, and the new facility will serve to generate even more tourism revenues for this area,” he said.

MPP Wayne Gates echoed the Lord Mayor’s comments highlighting the significance of the Ontario wine industry and emphasizing the importance that all politicians, whether at the local, municipal, provincial or federal levels get behind the industry.

“Every bottle of Ontario wine results in $40 of contribution to the Ontario economy, whereas a bottle of imported wine contributes less than $2,” said MPP Gates. “We need to support the industry every which way we can and I am pleased to be here to show my support and appreciation for everyone at Diamond Estates Wines for their success and growth. This new facility is very exciting for the region and all those that will visit.”

When opened in the spring of 2017, the facility will be named The Lakeview Wine Company, coincident with the 25th anniversary of Lakeview Cellars, one of the company’s premier brands. The new 3,000 square foot facility will feature a 28-foot and a 22-foot marble tasting bar surrounded by full height continuous glass windows providing uninterrupted views of the vineyard and escarpment. The building’s exterior will be clad in cedar using the Japanese technique of ‘Shou Sugi Ban’ creating a charred cedar look with natural wood accents.

Thier and Curran Architects Inc. designed the wine tasting facility to be both modern and inviting, while incorporating some unique features to enhance the wine tasting experience for visitors.

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