Fruit & Vegetable Magazine

Features Production Research
Developing new markets for New Brunswick potatoes


April 17, 2008
By Fruit & Vegetable

Topics

Potatoes New Brunswick (NB) is
undertaking an aggressive marketing campaign to help strengthen the
industry’s share of the potato market.

Potatoes New Brunswick (NB) is undertaking an aggressive marketing campaign to help strengthen the industry’s share of the potato market.  Potatoes NB, the marketing agency for the potato sector in the province, has received $236,000 in funding to assist the potato sector in developing new markets for New Brunswick potato products. Potatoes NB is adding $121,000, making the overall value of the market development project $357,000. The funding is provided by Agriculture and Agri-Food Canada through its Advancing Canadian Agriculture and Agri-Food program (ACAAF). The potato sector has faced a number of challenges recently including increased competition and lower prices due to a glut of potatoes on the market. Potatoes NB will use the funding to step up promotional activities, maintain current clients and securing new sales. The goal is to capture a greater share of the available domestic and export potato markets. The plan includes collecting information on market conditions and opportunities in the potato market and increased involvement in trade shows and trade missions in Canada, the U.S. and other foreign markets.

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