February 1, 2013, Edmonton, Alta – The details of the AgriMarketing and AgriCompetitiveness programs under Canada’s new agricultural policy framework Growing Forward 2 were released recently. These programs complement the AgriInnovation Program unveiled in December 2012.
The AgriMarketing Program, which comes into effect on April 1, 2013, is now accepting applications. The new program – a five-year, $341-million initiative – is designed to help industry improve its capacity to adopt assurance systems, such as food safety and traceability, to meet consumer and market demands. It will also support industry in maintaining and seizing new markets for their products through branding and promotional activities.
The new $115-million AgriCompetitiveness Program will make targeted investments to help the agriculture sector adapt to rapidly changing and emerging global and domestic opportunities and issues, respond to market trends and enhance business and entrepreneurial capacity. The AgriMarketing and AgriCompetitiveness programs are in addition to the $698-million AgriInnovation Program, which will focus on investments to expand the sector’s capacity to develop and commercialize new products and technologies. The AgriInnovation Program began accepting applications in December 2012. All three programs come into effect on April 1, 2013.
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