Fruit & Vegetable Magazine

Features Fruit Production
Company develops reliable labels


September 29, 2008
By Marg Land


Topics

September 29, 2008, Santiago,
Chile – Colorama, a Chilean graphics company, has developed new, more
reliable labels for the fresh produce industry and in perfect timing to
assist North American companies with the need to implement new Country
of Origin Labeling requirements.

September 29, 2008, Santiago, Chile – Colorama , a Chilean graphics company, has developed new, more reliable labels for the fresh produce industry and in perfect timing to assist North American companies with the need to implement new Country of Origin Labeling requirements.

Over recent years, Colorama has witnessed increasing problems with labels staying put or holding up during international transit.

Advertisment

“We have been called on numerous times to help fix problems caused by lesser-quality labels which look great when they leave Chile but don’t perform under the circumstances presented by fresh produce shipping,” says Francisco Langlois, general manager of Colorama. “In many countries, this becomes a major financial issue since receivers will not accept the product if it is not properly labeled.”

With the impending implementation of Country of Origin (COOL) requirements in the U.S. marketplace, reliable labels are of even greater importance.

“If an importer or shipper is labeling product to meet government or consumer requirements they want to be sure those labels will make it all the way through the chain,” says Langlois. “Cost-effective implementation of COOL has made the whole labeling issue even more pertinent. If the investment in labeling is made in the shipping country, but then some product has to be re-labeled at receiving point, either the shipper or receiver pays double.”

Colorama labels are guaranteed from six months to one year, depending on transportation and environment conditions. Colorama innovation and research has enabled to them use and development the last available label technology including paper, glue etc, importing them from abroad which allow them to assure their labels.

For more information, visit http://www.colorama.cl.