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Vive CEO elected to CropLife America board

October 10, 2017  By Press release


October 10, 2017, Toronto, Ont – Vive Crop Protection recently announced that company CEO, Keith Thomas, has been elected to CropLife America’s board of directors for a three-year term.

“I am excited to contribute to CropLife America’s mission supporting modern agriculture,” said Thomas. “We are relatively new to the U.S. crop protection industry, but we’ve had a big impact. Our election to the CropLife America board recognizes our commitment to the industry. We plan to be here for the long-term.”

“We look forward to the business experience and academic perspective Keith brings to the CLA board,” said Jay Vroom, CropLife America’s CEO. “These qualities, combined with his interest in the role the industry plays in sustainability aligned with our technology innovation, makes him a great addition to the main governance body of CropLife.”

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“Innovation is incredibly important to farmers today,” he added. “Using new technologies we can improve sustainability, productivity, and crop quality. As an innovative, technology-based company, we are proud to be part of this industry.”

Thomas is also a governor of the University of Toronto and is the chair of its Business Board.


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