Fruit & Vegetable Magazine

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Chiquita unveils new technology

November 2, 2010  By Fruit & Vegetable


November 2, 2010, Orlando,
FL – Chiquita Brands recently announced that, following years of intensive
research and investment, it is introducing a technology breakthrough for food
safety and freshness.

November 2, 2010, Orlando,
FL – Chiquita Brands recently announced that, following years of intensive
research and investment, it is introducing a technology breakthrough for food
safety and freshness.

FreshRinse™ technology is
a new produce wash that reduces microorganisms on leafy greens and better
maintains freshness. Of equal importance, FreshRinse will be made available for
license to the entire industry.

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FreshRinse is a
scientifically validated advancement for fresh produce safety that delivers a
reduction in microorganisms on leafy greens, including microbial efficacy
against such pathogens as Salmonella, Listeriamonocytogenes and E. coli
O157:H7
, as compared to the industry’s conventional chlorine sanitizers.

FreshRinse, when compared
to traditional chlorine sanitizers, has been found to be of superior microbial
efficacy and to better maintain freshness. After rigorous testing, including
challenge studies on suspended and attached pathogen cells, FreshRinse results indicated
substantial reduction of food borne pathogens – like Listeriamonocytogenes,
Salmonella and E. coli O157:H7 – than chlorine sanitizers, with a third-party
pathogen study performed by the National Center for Food Safety and Technology.

In attached cell testing,
FreshRinse technology was shown to deliver a higher reduction for certain
pathogens on certain leafy greens versus chlorine produce washes.

FreshRinse was shown to
reduce nine times or more of E. coli O157:H7 and Salmonella for Romaine lettuce
and Spinach versus chlorine produce washes. For example, FreshRinse reduced 78
times more Salmonella that were attached on Romaine lettuce leaves. FreshRinse
also secondarily resulted in more than 750 times greater reduction of suspended
pathogens compared to chlorinated wash water.


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