Fruit & Vegetable Magazine

Features Production Research
Canada investing in brand marketing intiative


September 18, 2009
By Marg Land


Topics

September 17, 2009,
Calgary, Alt – The Government of Canada is investing $32 million in the Canada
Brand initiative to put the maple leaf brand on the products Canadian farmers
grow and increase sales around the world.



September 17, 2009,
Calgary, Alt – The Government of Canada is investing $32 million in the Canada
Brand initiative to put the maple leaf brand on the products Canadian farmers
grow and increase sales around the world.                                  

The Canada Brand
initiative will fund market analysis, advertising campaigns and public opinion
research that will promote Canada’s agriculture. The Canada Brand initiative
will work in step with industry as a springboard to complement the successes
already achieved in key markets.

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Canada Brand is the
third program delivered from the $500 million AgriFlexibility fund that was
part of Canada’s Economic Action Plan. The AgriFlexibility fund was created to
help reduce costs of production and improve environmental sustainability for
the sector; promote value-chain innovation and sectoral adaptation; and respond
to emerging opportunities and market challenges for the sector. The
AgriFlexibility fund is now accepting new project proposals from provincial
governments and the agricultural industry.

To find out more
information about Canada Brand, please email brandcanada@agr.gc.ca.

For further details on
AgriFlexibility, visit www.agr.gc.ca/agriflexibility

For more information on
Canada’s Economic Action Plan, visit www.actionplan.gc.ca.