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Bejo introduces next branded veggie: Lettage

October 28, 2014, Annaheim, CA – Taking a page from the Tasti-Lee branded tomato playbook, Bejo Seeds Inc. plans to begin marketing a pointy-headed cabbage under the brand name SweetHeart Lettage.

The Oceano, Calif.-based seed company introduced the variety, as well as accompanying marketing tools, at the recent Produce Marketing Association’s Fresh Summit in Anaheim, Calif. The variety was also on display during this past summer’s Quebec Produce Marketing Association show.

Lettage is a pointy-headed variety of cabbage that’s been grown and marketed in Europe for decades. READ MORE