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BASF Canada appoints new business director

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BASF Canada appoints new business director

Brian Denys has been appointed as business director of BASF
Canada’s crop protection division.

September 2, 2008, Mississauga, Ont. – Brian Denys has been appointed as business director of BASF Canada’s crop protection division.

Denys brings extensive operational experience, strategic partnership expertise, and a global perspective to this role, honed during his 14-plus years working in the agricultural industry.

“I’m very pleased with the opportunity to return to Canada and continue working together with the BASF team in the agriculture community,” stated Denys. “This is a true homecoming – back to Canada, and back to a team of talented, hard-working individuals who are passionate about agriculture.”

Canadian-born Denys has worked for BASF since 2000, serving most recently as global marketing manager based in Limburgerhof, Germany, where he held responsibilities within the global fungicide marketing team. Prior to this role, Denys was national marketing manager with BASF Canada crop protection, overseeing demand creation and strategic planning for the Canadian business.

As business director, Denys will be responsible for the complete BASF portfolio of herbicides, fungicides, seed treatments, Clearfield® crops and specialty products, and all associated business goals.

Denys grew up on a farm in Western Ontario and has worked in agriculture, in some manner, his whole life. He holds a bachelor of commerce degree from the University of Guelph.