Agritourism Association announces new executive, staff team

Fruit and Veg magazine
June 18, 2018
By Fruit and Veg magazine
The North American Farmers’ Direct Marketing Association Inc. (NAFDMA) has announced the selection of Corey Connors as its new executive director.

This appointment comes after Charlie Touchette, who provided NAFDMA with association management services for nearly 20 years, formally concluded his tenure effective May 1, 2018. The selection of Connors was made after an extensive national search overseen by the NAFDMA Board of Directors. “We are thrilled to formally announce Corey’s appointment,” said Tom Tweite, President of NAFDMA.

Connors joins NAFDMA with over 17 years of leadership experience in the agriculture, retail and attractions industries. Most recently, he served as chief staff executive of the North Carolina Nursery & Landscape Association (NCNLA).

Prior to NCNLA, he served in advocacy roles for several prominent national and international trade groups including the Society of American Florists (SAF), the American Nursery & Landscape Association (ANLA) and the International Association of Amusement Parks & Attractions (IAAPA). Connors holds a Master of Arts in Political Management from the George Washington University and Bachelor of Arts in Political Science from Clarion University.

“It is a genuine privilege and honor to serve this dynamic, growing industry,” said Connors. “Agritourism and farm direct marketing provide an unparalleled opportunity for consumers to reconnect to the family farm, creating unique experiences and rare opportunities to make precious memories.” He continued, “Our charge is clear: NAFDMA must provide cutting-edge tools and resources that support our community of innovators who seek to grow farm profitability while providing immeasurable benefits to their hometown.”

Connors begins his tenure at NAFDMA under a new operating structure, with the organization previously hiring on two additional direct employees last fall. This positions the association to have a stronger pulse on industry trends and will provide the opportunity to launch new member-focused programs and services. The first employees hired by NAFDMA include Membership Development and Services Manager, Lisa Dean and Education and Operations Manager, Jeff Winston.

“Interacting with motivated farm operators and entrepreneurs is rewarding. It is truly my pleasure to service our members,” said Dean.

“Having worked for this industry over the past five years, I’m excited to elevate the educational offerings that NAFDMA provides to each of its members,” said Winston.

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